The goal of Colruyt Group was to sell more locally produced apple varieties. They however didn’t believe the right varieties were produced locally to fill up the portfolio of apple varieties in their stores. Their existing product range had to be complemented with an early variety to start the season, replacing Southern European apples. In addition, with regards for the future, they were looking for an apple resistant to the most common diseases. This would give the possibility for biological production.
- Excellent taste, texture and appearance in comparison what was available in their stores at that time.
- Production capacity of the variety should be sufficient enough for their growers to be economically viable. Meaning: high annual productions with high disease resistance.
- Long shelf life. The consumer must always experience consistent quality.