Every collaboration is unique. There’s no fixed model or standard contract. Together with a possible partner we look for the optimal system in their specific region. For a period of time we can offer exclusivity in that region. This gives the partner the opportunity to develop the variety. Before the end of this specified period we work on a prolonged agreement which by that time will resemble the potential in that region.
Every contract or collaboration is always based on the specific market of our partners.
Once a partnership is established, these partners are more closely involved in the Zouk breeding program. This creates opportunities for them as they are at the frontline of the breeding with possible early access to new promising selections.
The introduction of a new apple variety is preceded by a long start-up period. Potential partners will have to invest sufficient time to optimise production and to determine market potential. The experience accumulated by this ‘first’ commercialisation will be a valuable asset in future introductions. That is where we make the difference, we believe in a partnership where continuous innovation will lead to new and more successful varieties for all parties. Only after all parties are familiar with the introduction process of an apple variety, we can increase efficiency and fully tailor it to the needs of the consumer.